MY2 pitched the Arizona Republic to write this article about Chideo and Todd Wagner, who "hopes his latest venture will become mainstream and make the world a better place." To localize the story, we got Chideo ambassadors Bronson Arroyo and Cristie Kerr, both who live in the Phoenix area, to provide comments about why they joined the Chideo movement.
MY2 PR secured this article in The Dallas Morning News that ran on the front page of the Sunday Business section featuring our new client, Chideo. We hope that by raising awareness for Chideo, they can in turn raise awareness and funds for the charities supported by their many celebrity ambassadors.
MY2 is pleased to be working with Chideo (charity + video = chideo), an interactive digital platform and home for exclusive content where fans and celebrities share and connect in the spirit of doing good. The goal of Chideo is to mobilize the way consumers give to charity and democratize the fundraising process. 80+ personalities including President Bill Clinton, Mario Batali, Halle Berry, Clint Black, Bradley Cooper and Linkin Park have united to raise money for more than 60 charities like the American Red Cross, American Film Institute and Boys & Girls Clubs of America. Visit Chideo.com and see how it works!
Every April during National Child Abuse Prevention Month Sleep Experts supports local children's advocacy centers by providing media exposure promoting their work. At MY2 we do our part by writing PSA scripts and posting on social media to help increase public awareness for this important issue in our community. A boosted Facebook post can reach upwards of 50,000 people!
When Idaho-based discount grocer WinCo Foods made its DFW debut this week, MY2 arranged a private tour of the Fort Worth store for the local editor of Real Estate Bisnow. The resulting feature highlights the Venture Commercial brokerage team and their role in bringing this new grocer to town.
Another Share the Warmth Blanket Drive is complete, and this year MY2 client Sleep Experts and the Girl Scouts collected more than 6,000 blankets for families in need at The Family Place in Dallas and SafePlace in Austin. Executive Directors Paige Flink and Julia Spann tell us the blankets will provide warmth, comfort and hope for women and children seeking shelter from abuse, some who have fled their homes and left everything behind. Now in its tenth year, Share the Warmth has donated more than 20,000 items for area shelters serving women and children in crisis.
Every fall MY2 helps Sleep Experts plan and promote their Share the Warmth Blanket Drive, benefiting families in need. This year the company is celebrating it's 10th year for this event that has grown exponentially in the past few years through the help of the Girl Scouts. We recruited these cute Brownies for a photo shoot!
MY2 announced several big retail leases for client Venture Commercial, including Whole Earth Provision Co.'s largest store to date, located in Southlake. CultureMap, Dallas' latest lifestyle news platform, wrote up a great feature singing the retailer's praises.
Congratulations to MY2 client Sleep Experts on their 10-year anniversary! They have grown to 53 stores across Texas and have served more than 300,000 customers. But more important -- and the reason I love working with them -- is that also means 10 years of Sharing the Gift of Sleep. Since 2003, Sleep Experts has donated more than 12,000 mattresses and 15,000 blankets to more than 40 shelters in DFW and Austin.
Congratulations to Sleep Experts for their latest honor, a North Star Award, given to them by Entrepreneurs for North Texas (EFNT) at the nonprofit's 12th annual Spirit of Entrepreneurship event. MY2 proudly nominated our client for this recognition which goes to companies in the EFNT community who have demonstrated a powerful commitment to making a meaningful contribution to the Dallas community. A highlight of the evening was the induction of real estate icon Ebby Halliday Acres into the EFNT Ring of Entrepreneurs.
The Dallas Morning News reported on the string of new leases at The Plaza at Preston Center, including LUBLU Kira Plastinina from Russian fashion designer and SMU student; Calypso St. Barth; Sprinkles Ice Cream and True Food Kitchen. MY2 announced the leases on behalf of The Plaza's broker Venture Commercial Real Estate.
MY2 secured back-to-back feature stories in the Dallas Business Journal when Venture Commercial announced retail and office tenants for the new five-story mixed-use building at The Plaza at Preston Center. Venture managing partner Mike Geisler (pictured here) gave the DBJ reporter and MY2 a hard-hat tour of the building under construction.
Austin Business Journal reported on Sleep Experts’ donation of 240 Tempur-Pedic® mattress sets and mattress protectors to SafePlace, an Austin agency whose mission is to end sexual and domestic violence. MY2 worked with Golden and Co. in Austin to plan this event that helped to kick off Sleep Experts' entry in the Austin market.